Master of Management (MM)

Business development and sustainability

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Sustainability is the ability to create value without indebtedness to future generations. Its relevance is growing at an unprecedented pace, but many organizations are still searching for their relationship with it. In this module, we see sustainability not as an obstacle, but as a source of new business opportunities.
Kristina Maikštėnienė
Head of Module
Business development and sustainability
The objective of the module
The purpose of this module is to bring together the world's latest sustainability knowledge so that upon completion you can develop your organization's sustainability strategy.
Why should you choose this module?
This module is designed for those leaders who will spark strategic sustainability change in their organizations. It is also a good choice for consultants who want to make a lasting difference beyond sustainability reports.
Module results
You will practically test sustainability maturity diagnostic methodologies, master the techniques of sustainable transformations and be able to raise organizations to a higher level of sustainability. The first sustainability transformation project will be born during studies.
1 semester
2023 m. autumn
Details about the module
About module
What will you learn?
Main topics
About module

About module 


Kristina Maikštėnienė, the long-time teacher of ISM Executive School, beloved by students, will invite you to the long-term Business Development and Sustainability module in the fall of this year. The lecturer has visited the world's most famous universities and conferences, gathered Lithuanian and foreign professionals and now invites master's students to "arrange in the shelves" the system of the latest knowledge and practices on the subject. The module is unique as it looks at sustainability through the prism of business (commercial and non-commercial activities) development and expansion, paying special attention to the measurability of the decisions’ value.

Modulis unikalus tuo, kad jame į tvarumą bus žvelgiama per verslo (komercinių ir nekomercinių veiklų) vystymo bei plėtros prizmę, ypatingą dėmesį skiriant sprendimų vertės pamatuojamumui.



Facade repainting or fundamental renovation?


The concept of sustainability is mentioned so often that it becomes important to distinguish between its shades and goals. Applying the housing analogy, we may say that a number of companies still choose to paint the facade with "sustainable" paint that protects against the effects of the environment. However, the number of people investing in fundamental, well-calculated and effective home renovation is increasing rapidly. Even those who choose to repaint the facade instead of fundamental business changes do so with good wishes and goals. However, they lack knowledge, examples and measurable tools in order to make a decision and convince others to open new directions of business development. There is also a lack of strong arguments to initiate change.



Change is inevitable. How to keep up?


The window of opportunity is not infinite. At the international and national level, a legal framework is being created for ESG (Environmental, Social, Governance) principles. It is likely that large companies will soon be required to publish sustainability reports along with management reports, the disclosure requirements of which will be comparable to those applied to the data presented in financial statements.


The development and implementation of other strategies will require engaged internal managers who manage knowledge and a network of experts.



What will you learn?

Thinking. An integrated strategic mindset is trained through network and systems science. The goal is sustainable business development (transformation).  


Knowledge. "Shelved" system of knowledge and practices of sustainable business development, which includes essential techniques of sustainable innovation (product, business model, ecosystem levels).


The effect. The graduate of the module will be fully prepared to ignite (initiate) change in a specific company, transforming it through one or more levels of sustainability maturity. 


The module is unique in that it teaches not to conduct an audit or to prepare a report, but basically to understand the architecture of a specific business and to plan a specific measurable change in business development towards sustainability. A perfect textbook for these changes has yet to be written. In order to be a few steps ahead, we have put together in one module what the world's best business schools, businesses developing sustainability competences and consultants in individual fields know.  


Throughout the semester, you will meet directly with many Lithuanian and foreign lecturers and sustainability practitioners and experts in individual fields. From indirect (secondary) sources, you will also be able to trace who knows what in Lithuania and in the world. From the very first meetings, this will form part of the module group's competence links so that when needed you have a view of the 'who's who' in the world of sustainability, so that you can quickly find the information you need and correctly identify sources of competence. Together with the ISM Digital Innovation LAB, we will initiate solutions that help you integrate this network into your personal networking.  


A real sustainability transformation project will be born already during the studies of this module. In groups of three people, using a consistent structure developed at New York University's Stern School of Business and a combination of several methodologies (informal in-depth interviews, questioning and questioning techniques, overcoming a decentralized expert network), participants will prepare a business case for sustainability of a specific company ("Business Case for Sustainability") . Its purpose is to propose and argue for a specific strategic change (transformation) of organizational sustainability.  

Main topics

Key topics:

  • UN Sustainable Development Goals (SDGs): what does business need to know? ESG / SDG priorities and visions.
  • ESG / SDG priorities and visions (continued).
  • Product level sustainability strategies (1). Product and service modularization, eco-design. Creative and digital solutions.
  • Product level sustainability strategies (2): Value chain traceability and digitization.
  • Systems and Network Strategies (1): Circular Economy Models.
  • Systems and Network Strategies (2): Digital Technologies in the Circular Economy.
  • Business model level strategies (1): How is a sustainable business model constructed in reality?
  • Business model level strategies (2): Digital imagination, servitization.
  • How to mobilize the organization to implement sustainability?
  • Strategies for personal behavior change.
  • Business Case for Sustainability miniconference.
How does Master of Management (MM) work?
Identify the need for knowledge
Choose a module
3 modules + Final thesis = Master's of Management Degree
Choose other modules and continue learning throughout your life
2024 M.
Other autumn semester modules
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Skaidrė Samuilė,
Executive Education Consultant
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